Foundational Situation Analysis

We conduct a strategic deep dive designed to align all stakeholders on brand direction, business objectives, and performance metrics. This phase anchors the process in clarity and consensus.

Immersion in Existing Intelligence

Leveraging all available marketing research and credible secondary sources (e.g., 4As) establishes a baseline understanding. Additional qualitative or quantitative research may be initiated to uncover deeper emotional and behavioral drivers relevant to the brand’s essence.

Competitive Landscape + Brand Benchmarking

This is a thorough competitive audit to evaluate brand performance across positioning, creative expression, media spend, digital footprint, and audience engagement—ensuring the brand is contextually and culturally competitive.

Stakeholder Alignment Workshop

We facilitate a 2-3 hour strategic workshop with key leadership to capture input, identify data gaps, and align on core messaging principles, brand positioning, and future-proofing strategy needs.

External Stakeholder Interviews

By engaging with up up to 10 external stakeholders in one-on-one interviews, we capture outside-in perspectives and validate internal perceptions of your brand’s DNA—ensuring authenticity and resonance.

Situation Analysis Report

The deliverable at this step is a robust insights report that distills key findings, strategic tensions, campaign objectives, and initial direction. This document becomes the foundation for brand-aligned strategy and creative development.

Strategy Brief Development

Before any new work is made, we craft a focused Strategy Brief that articulates the brand’s voice, tone, and behavioral drivers of the target audience—anchored in purpose and designed to guide consistent brand expression.

Positioning Exploration

Based on the Brief, we develop 3-4 distinct brand positioning statements, each rooted in the brand’s DNA, for internal alignment and feedback. This phase ensures clarity, differentiation, and emotional relevance.

Fee + Timeline Finalization

Upon approval of strategic direction and positioning, a detailed fee estimate and project timeline will be delivered—ensuring transparency, accountability, and momentum.